How to Choose the Right iGaming Consultant: Your Guide to Success

May 22, 2023 | 3 min read

A World without Maps

Imagine setting off on a road trip without a map or GPS in the sprawling, intricate web of the world’s roads. It’s confusing, isn’t it? Similarly, navigating the dynamic landscape of the iGaming industry without expert guidance can be equally daunting. That’s where an iGaming consultant comes in. But how do you pick the right one?

Understanding the iGaming Terrain

Why iGaming?

iGaming is more than just a buzzword. It’s a booming sector teeming with opportunities. But, just like that road trip we talked about, diving headfirst without knowing your way can lead to unnecessary detours.

The Role of an iGaming Consultant

Ever heard the saying, “Two heads are better than one”? Well, think of an iGaming consultant as that second, more experienced head guiding you.

Key Traits to Look For

Experience is Key

Would you ask a fish about flying? Probably not. In the iGaming world, experience truly matters. Look for consultants with a proven track record.

Knowledge Beyond Numbers

You don’t just want a data cruncher. Seek those who offer insights and can foresee industry trends.

A Deep Dive into Specialities

Casino Games, Sports Betting, or eSports?

The iGaming landscape is vast. Ensure your consultant specialises in your niche.

Technical Expertise

Tech drives iGaming. From blockchain to AI, does your consultant have their finger on the pulse?

Don’t Just Go by the Book

Flexibility and Adaptability

The only constant in iGaming is change. Can your consultant pivot when needed?

Creative Problem Solving

Problems will arise. But does your consultant see them as stepping stones or stumbling blocks?

Communication is More Than Words

Transparency and Honesty

Would you trust someone who hides things from you? Open communication is crucial in this relationship.

A Relationship Built on Trust

Like any good relationship, trust forms the backbone of your partnership with a consultant.

Budget Talks: Getting Bang for Your Buck

Cost vs Value

It’s tempting to go for the cheapest option, but is it providing value? Think long-term ROI.

Negotiating Skills

A consultant worth their salt should also be a shrewd negotiator, helping you get the best deals.

Conclusion: The Road Ahead

Choosing the right iGaming consultant isn’t just about credentials or cost. It’s about finding a partner who understands your journey and can navigate the twists and turns with you. It’s about trust, expertise, and adaptability. Remember, the road to success in iGaming is rarely straightforward, but with the right guide, it’s a journey worth embarking on.


It depends on your goals. Some companies use consultants for short-term projects, while others maintain a longer relationship.
Not necessarily. It's crucial to find someone who specialises in your particular niche.
Regular communication is key. Weekly or bi-weekly check-ins can be beneficial.
Absolutely. If your needs aren't being met, it might be time to re-evaluate.
Discuss your constraints upfront. Many consultants offer scalable solutions based on your budget.